PUBLISHER: FAIR WINDS PRESS
PUBLICATION DATE: APRIL, 2005
AUTHORS: ELYCIA RUBIN & RITA MAUCERI
FOREWORD: STEVEN COJOCARU  
ISBN: 1-59233-110-6
U.S. LIST PRICE: $17.95/ $24.95 CANADA
PAPERBACK WITH FLAPS: 8 X 10  (254 MM X 203MM)
CATEGORY: STYLE/ FASHION
PAGES: 144

USA –Fair Winds Press is proud to announce Frumpy to Foxy in 15 Minutes Flat (Fair Winds Press, April, 2005) a style manual by writers Elycia Rubin and Rita Mauceri. These days, life often feels like one big scramble – we force ourselves out of bed, rush to work, dash to after-work activities, and cram weekends full of workouts, errands, movies, dinner dates, family outings, and endless other things. It’s a struggle to keep ourselves looking half-way pulled together, much less foxy.  And sometimes it’s just easier to succumb to the frumps… you know, those inevitable frizzy hair days, blotchy skin days, big & bloated days, or schlumpy sweats & slippers days. Getting dressed should be fun, but day after day it starts to feel like a chore and a bit of a bore. We want to look foxy, but we don’t have the time to put it together. Sometimes it’s easier to just give up. Some days we wish there was a phone booth we could run into, count to ten, and come out totally transformed … but, alas, that only happens in the movies. In real life, there are no phone booths, no fairy godmothers, and no 24-hour swat team of Hollywood specialists to help us look our best. After much fine-tuning, we came up with a Foxy Formula. The result is Frumpy To Foxy In 15 Minutes Flat, a handbook to suit every occasion of our daily lives. Sure, there may be times when we don’t have the drive to get foxified… or wonder what’s the point of looking foxy when you’re just hanging at home. But if it were really easy… wouldn’t you want to look foxy all the time? Now how could you resist!  So whether you’re dining out or lounging in, do it with a foxy spin. Foxy may sound like something it takes years, beaucoup bucks, or a jackpot gene pool to achieve… but regardless of our shapely size, or the size of our pocketbook, all it takes is a few tried and true tricks to bring out our inner fox. If you think foxy is those va-va-voom girls you see in men’s magazines, think again. You are foxy – and even if you don’t look it now, we’ll show you how. The sweet little secret is: foxiness doesn’t have to take a lot of time, effort, or money. If you know the right shortcuts, it takes just 15 minutes. For serial rights and event sponsorship please contact Workhouse Publicity CEO, Adam Nelson via email at nelson@workhousepr.com. Press please contact Sara Dai via email sara@workhousepr.com.

GET FOXIFIED

BIOGRAPHY
What sets Frumpy To Foxy In 15 Minutes Flat apart from the competition are its authors, Elycia Rubin and Rita Mauceri.  With over twenty years’ combined experience covering style and design, they are pioneers and authorities in the field of “lifestyle and living.” Frumpy To Foxy targets a demographic that Elycia and Rita cater to every day.

ELYCIA RUBIN
One of the original founders of The Style Network, Elycia Rubin has already established herself as a lifestyle brand.  As the former Fashion Director for E! Entertainment Television, she is credited with creating the fashion and lifestyle department at the network and was instrumental in shaping the content of E!'s popular fashion programming in its inception. Currently, Elycia is Executive Director of Programming and Development at Fox's Twentieth Television where she is developing and producing lifestyle programming for the daytime female audience.  She also serves as a Contributing Lifestyle Editor to Los Angeles Confidential  and  Fashion Wire Daily and also writes for Elite Traveler, Organic Style and Where Los Angeles Magazines. As a highly respected authority in the entertainment industry, Elycia was nominated for the prestigious Fashion Group International's Rising Star Awards.  She is frequently sought after for interviews by national publications including: The New York Times, The Los Angeles Times, People Magazine, Women's Wear Daily (WWD), The New York Post , L.A. Confidential, US Weekly, First For Women, and FOXNews.com.

RITA MAUCERI
Rita Mauceri has over fifteen years of experience as a television executive, producing a wide range of fashion, design, travel and lifestyle programming. As a producer at E! Entertainment Television, Rita turned out such stylish shows as Fashion File, Rolling Stone Style, Male Models, The Year in Fashion, and The Makeover Show. She launched a strand of fashion programs at E! that evolved into The Style Network. Rita went on to produce top-rated lifestyle shows at Discovery Channel and TLC, including the popular hit series A Baby Story and Interior Motives. Rita also helped reshape and relaunch Discovery's Travel Channel with high-energy series and specials like Destination: STYLE, Adventure Crazy, Intersection, and 101 Things To Do Before You Die. Rita is currently Director of Programming at Home & Garden Television, where she develops and produces contemporary design shows.

Rita and Elycia have been friends for over ten years, and have lived through fashion crazes (good and bad), Hollywood hair trends, makeup mistakes, and more.  They live in Los Angeles where they enjoy sunny weather and foxy living 365 days a year!

MANDATORY CREDIT LINE :
From Frumpy to Foxy in 15 Minutes Flat by Elycia Rubin and Rita Mauceri (Fair Winds Press, 2005).

IMAGES
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NOTE : No more than two images plus cover of the book may be used, at no larger than 1/4 of a page. All rights reserved. All images and/or text are strictly for review purposes only. No part of this material may be reproduced in any manner or transmitted by any means whatsoever, electronic or mechanical (including photocopy, recording and internet posting, display or retrieval) without the prior written permission of Workhouse Publicity. Once approval to publish the images have been granted, the mandatory credit line must be used published with all usage rights or each count of infringement is punishable by law.

RETAIL
Available at fine bookstores everywhere. For more information visit www.rockpub.com/fairwinds