RIZZOLI INTERNATIONAL PUBLICATIONS
SELECTS WORKHOUSE PUBLICITY
AS AGENCY OF RECORD FOR DOMESTIC PUBLIC RELATIONS


FALL 2007 CATALOGUE
NOW SCHEDULING EDITOR APPOINTMENTS
TO VIEW 6 TITLES FROM THE FALL, 2007 LIST

MEDIA CONTACT LOIS LO
BY TELEPHONE 212. 645. 8006

FOR SERIAL RIGHTS:
ADAM NELSON, CEO
WORKHOUSE PUBLICITY
TEL: 212. 645. 8006
FAX: 212. 645. 1950
EMAIL: NELSON@WORKHOUSEPR.COM

USA - Workhouse Publicity, an award-winning Public Relations firm, has been selected by Rizzoli International and Universe Publications and its imprints’ as the Agency of Record for domestic publicity and special events specific to 6 titles from its Fall, 2007 list. Rizzoli New York began its publishing operation in 1974 and has since become a leader in the fields of art, architecture, interior design, photography, haute couture, and gastronomy. Workhouse Publicity will develop integrated promotional campaigns that synchronize communication efforts both nationally and locally for a wide array of volumes. The assignment is effective immediately. For information on the aforementioned titles, interested media contact Workhouse Publicity, publicist Lois Lo directly by telephone 212. 645. 8006 or via email lois@workhousepr.com.

From 2001 through June, 2006, Workhouse Publicity has served as the Agency of Record for Assouline Editions, exclusively handling all domestic and Canadian media. The agency was charged with the creation of a strategic campaign that included brand positioning and development, as well as overseeing a full catalogue of more than 90 seasonal titles through a host of services including public relations, sponsorship, promotion and special events.

RIZZOLI INTERNATIONAL PUBLICATIONS
Today, Rizzoli New York is an integral part of its parent company, the Italian communications giant RCS Media Group. RCS arose from the merger of the venerable Rizzoli publishing house, founded in 1929, with the eminent Italian newspaper, Corriere della Sera, founded in 1876. Rizzoli New York began its publishing operation in 1974 and has since become a leader in the fields of art, interior design, photography, haute couture, and gastronomy and ups the ante on modernism in hardcover with a stack of architecture and design books that are much nourishment for the mind as cannoli for the eye. In 1990 the Universe imprint was added, marking Rizzoli's entree into the pop-culture worlds of humor, fashion, beauty, sports, performing arts, and gay and alternative lifestyles. It also contributed a highly successful calendar program and published economical versions of Rizzoli books. Continuing the strategy to grow in international publishing, RCS Libri, the book division of RCS Media Group, acquired Flammarion, one of the most prestigious publishing houses in France. Rizzoli also partners with Skira, the renowned art publisher based in Milan, as well as with White Star, a key worldwide player in Travel-Pictorial Illustrated Books. Flammarion, Skira and White Star's English language titles are distributed in America by Rizzoli USA. For more information visit www.rizzoliusa.com

Fall 2007 Catalog
THE PARTY DRESS
AUTHOR: Alexandra Black
PUBLISHER: RIZZOLI NEW YORK  ISBN 13: 978-0-8478-2961-3, HC: 0-8478-2961-8  U.S. LIST PRICE: $60.00 HARDCOVER 9 1/2” x 11”; 336 PAGES, 300 ILLUSTRATIONS
A celebration of the most magnificently elegant and imaginative party dresses- a must-have for fashionistas of every stripe.
From flappers newly liberated by jazz, swinging beaded hems and Chanel’s well-bred sophisticated “little black dress” to today’s red-carpet splendors, women have transformed themselves for parties. This beautifully illustrated retrospective captures the effervescence of the party dress. Every major designer has catered to the well-heeled woman’s desire and ability to wear the most flattering frock at the most public occasions, whether for summer afternoon parties, cocktails, or formal balls. Even Coco Chanel, renowned for her comfortable daywear, saw festive party fashion as something quite separate, not to be constrained by matters of practicality. In pages peppered with whimsical quotes and interesting historical facts about the pleasures of dressing up, Alexandra Black traces the rise of the party dress complete with the best examples of gowns by top designers- such as Carolina Hererra, Giorgio Armani, Lanvin, Balenciaga, and Zac Posen-photographed by world-renowned photographers such as Cecil Beaton, Dean Loomis, and Mario Testino. Also included is a trove of historical designs that will inspire fashionistas and budding designers alike. ABOUT THE AUTHOR: Alexandra Black has written and edited numerous books on style and design. Her most recent was Rizzoli’s highly acclaimed The Evening Dress.

TABLE FLOWERS: INNOVATIVE FLORAL DESIGNS FOR ENTERTAINING
AUTHOR: PAULA PRYKE
PUBLISHER: RIZZOLI NEW YORK  ISBN 13: 978-0-8478-2962-0, HC: 0-8478-2962-6   U.S. LIST PRICE: $45.00 HARDCOVER 9 1/4” x 11 1/2”; 192 PAGES, 300 ILLUSTRATIONS
Create the best formal and informal centerpieces, bouquets, and table accents inspired by the world’s foremost floral designer.
Paula Pryke’s floral designs set the paradigm for excellence and innovation. Her latest book explores the newest trends in floral design and provides hundreds of ideas for bold centerpieces and elegant bouquets to make any table feel festive. Starting with the type of occasion and the personalities involved, she explains her signature concepts, such as using unusual containers and accessories like candles or nightlights, and combining flowers, foliage, and even fruit. She demystifies the art of using colors, textures, and architectural form for contrast. This gorgeously illustrated how-to included all manner of floral details and accents, such as floral arrangements top adorn chair backs and miniature hand-tied bouquets to decorate napkins. Packed with ideas and techniques, this book features step-by-step instructions that make any project achievable. ABOUT THE AUTHOR: Paula Pryke’s is renowned for innovative and brilliantly colorful floral designs. Classes at her flower school in London are much sought-after and attract students from all over the world. She is the author of over seven bestselling books, including Paula Pryke Flower School and Wedding Flowers.

THE PIRELLI CALENDAR: THE COMPLETE WORKS, 1964 — 2007
AUTHOR: ITALO ZANNIER
PUBLISHER: RIZZOLI NEW YORK  ISBN 13: 978-0-8478-3007-7, HC: 0-8478-3007-1   U.S. LIST PRICE: $85.00 HARDCOVER 11” x 11”; 528 PAGES, 800 COLOR ILLUSTRATIONS
The complete collection of stunning and sensual photographs from the groundbreaking Pirelli calendars.
The extraordinary history of the Pirelli calendars began in 1963 when the Pirelli tire company created a calendar featuring pin-up models as a promotional price to send to its top customers as a gift for the closing year. Every year since, the company has called upon world-renowned photographers such as Richard Avedon, Mario Testino, Herb Ritts, Norman Parkinson, Bruce Weber and Annie Leibovitz to photograph the world’s most beautiful women, including Iman, Cindy Crawford, Naomi Campbell, Sophia Loren, Naomi Watts, and Penelope Cruz. It has continued to generate publicity for its exclusivity; a huge public clamors for the calendar, but it is only available to a very privileged list of corporate customers and VIP’s. A product of the cultural revolution of the 1960s, the Pirelli calendar has shaken the media world with the audacity, innovation, and sensuality of its content. The images stretch the parameters of sensual fantasy and fabulous photography, but their subtlety and quality also establish the calendar as a paradigm of its genre and a coveted collector’s item. This book contains all the photographs from the calendars from 1964 to 2007, the never-published calendar of 1963, as well as intimate behind-the-scene photographs. The stunning imagery is accompanied by a comprehensive text, which traces not only the evolution of the calendar but also the history of photography in the past forty years. ABOUT THE AUTHOR: Italo Zannier is a Professor of History of Photography in Venice and author of numerous books.

INDIA SUBLIME: PRINCELY PALACE HOTELS OF RAJASTHAN
AUTHORS: PHOTOGRAPHY BY MELBA LEVICK, TEXT BY MITCHELL SHELBY CRITES AND AMEETA NANJI
PUBLISHER: RIZZOLI NEW YORK; ISBN 13: 978-0-8478-2979-8, HC: 0-8478-2979-0   U.S. LIST PRICE: $65.00; HARDCOVER 9” x 12”; 272 PAGES, 250 COLOR ILLUSTRATIONS
The magnificent palaces of the maharajahs of northern India, many of which are now hotels, embody the resplendent range of Indian style and interior decoration.
Vivid colors, delicate stonework, and opulent décor are the trademarks of the palaces, forts, and mansions of India’s maharajahs. With their vast marble halls, jewel-box mirrored rooms, mosaics, and tapestries, these palaces present a veritable visual feast. In styles ranging from Art Deco to modern, from Indian folk style to English Colonial, the palaces of Rajasthan, dating from as early as AD 760 to as recently as the middle of the last century, are astonishingly innovative and modern. Many of the most luxurious of them have been converted to hotels. Lavishly illustrated with more than 250 specially commissioned photographs, India Sublime offers twenty-one of the most sumptuous palace hotels, displaying their interior decoration in great detail, as well as showing their pleasure pavilions, gardens, and pools. Now travelers- both real and armchair-can experience the lifestyles of the princes and princesses of old. ABOUT THE AUTHOR: Shelby Crites, an American art historian, has lived in India for thirty-five years. He is the personal friend of the owners of numerous heritage hotels. Ameeta Nanji has directed documentaries and design projects. Melba Levick is a widely published and exhibited photographer who works and lives in Paris, Los Angeles, and Spain. She is the photographer for Rizzoli’s California Mediterranean Casa California, Estate Gardens of California, and many others.

Fall 2007 Catalog
PARTY CAKES: EXQUISITE TREATS FOR CELEBRATING SPECIAL OCCASIONS
AUTHOR: MICH TURNER
PUBLISHER: UNIVERSE; ISBN 13: 978-0-7893-1562-5, HC: 0-7893-1562-9   U.S. LIST PRICE: $35.00 HARDCOVER 9” x 11”; 160 PAGES, 300 COLOR ILLUSTRATIONS
A lavishly illustrated collections of cake designs and decorations, both elegantly simple and extravagant, that will transform any occasion into a special event.  
Mich Turner is London’s top cake designer for society and celebrities alike. She has refined a simple and modular approach to entertaining- start with a cozen basic recipes and let the art of icings, glazes, and finishing touches be the key to perfection. This versatile guide is a sourcebook of ideas for celebratory treats, such as cakes, petit fours, and canapés for any event, formal or informal. The book begins with how to choose the right cake design (reflecting the venue and the season as well as the guest list and flower arrangements) and then details establishing the theme, the shape, the icing, and the flavor of the cake. The heart of the book is the step-by-step section on decorative techniques and designs that enable anyone, regardless of experience, to create show-stopping cakes with confidence and style.ABOUT THE AUTHOR: In 1999, Mich Turner founded The Little Venice Cake Company as a second career after many years as a buyer at London’s high fashion Harvey Nichols. She has designed cakes for celebrity, society, and corporate events, including wedding cakes for Madonna, Pierce Brosnan, Catherine Zeta-Jones, and Paul McCartney. She is the author of Spectacular Cakes.

EXIT TO TOMORROW: WORLD’S FAIR ARCHITECTURE, DESIGN, FASHION, 1933 — 2005
AUTHOR: EDITED BY ANDREW GARN, TEXTS BY PAOLA ANTONELLI, UDO KULTERMANN, AND STEPHEN VAN DYK
PUBLISHER: UNIVERSE ISBN 13: 978-0-7893-1531-1, HC: 0-7893-1531-9   U.S. LIST PRICE: $45.00 HARDCOVER 8 1/2” x 8 1/2”; 224 PAGES, 200 COLOR ILLUSTRATIONS
A richly illustrated survey of the world’s most optimistic ideas of the future, from the 1933 A Century of Progress Exposition in Chicago to Expo 2005 in Aichi, Japan.
Focusing on the golden era of world’s fairs, from the 1930s to the 1970s, this book offers a nostalgic glimpse of the future in vintage photographs, post cards, previously unpublished memorabilia, and drawings of pavilions, created by such designers and architects as Buckminster Fuller, Normal Bel Geddes, Kisho Kurokawa, and Le Corbusier. Innovative, informative, and entertaining, this souvenir of yesterday’s tomorrow is a superb tour of the achievements of avant-garde architecture and design. ABOUT THE AUTHOR: Paola Antonelli is Curator of Architecture and Design at the Museum of Modern Art in New York. Andrew Garn is an award-winning photographer based in New York whose books include Subway Style, Bethlehem Steel, and The Houseboat Book. Udo Kultermann is a New York-based architectural historian and art historian, and author of over thirty-five books, including History of Art Theory, History of Art History, and Modern Architecture in Color. Stephen Van Dyk is the Librarian at the Cooper-Hewitt National Design Museum Library.

PURCHASE
Available for purchase wherever fine books are sold or by calling 1-800-52BOOKS. Visit www.rizzoliusa.com

 

 

















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