RAYMOND CHOY, PRESIDENT OF TOY2R
STEPEHN WEISS STUDIO & YOYAMART
PRESENT
TOY2R WORLDWIDE TOUR
AN EXHIBITION OF ART TOYS

STEPHEN WEISS STUDIO
711 GREENWICH STREET

OPENING RECEPTION
FRIDAY, 18 NOVEMBER 2005
7:30-10:30PM

EXHIBITION OPENS TO THE PUBLIC
SATURDAY, 19 NOV - SUNDAY, 20 NOV
NOON UNTIL 8PM

MEDIA INTERVIEWS CONTACT
WORKHOUSE PUBLICITY
BY TELEPHONE 212.645.8006

NEW YORK – Workhouse Publicity is proud to announce the Toy2R Worldwide Tour: An Exhibition of Art Toys to take place at the Stephan Weiss Studio located at 711 Greenwich Street in New York City which is open to the public on Saturday, 19 November 2005 through Sunday, 20 November 2005. Raymond Choy, President of Toy2R, Stephan Weiss Studio and Yoyamart present an evening of fashion designers and artists collaborating on the creation of unique art toy projects. Stephan Weiss Studio was the work place of artist and entrepreneur Stephan Weiss, the husband of Donna Karan and co-founder of Donna Karan International.  Donna Karan supports the arts through the studio with international exhibitions and performances. YoyaMart is known to nurture and inspire creativity in children is the premier destination for designer children’s active wear, sophisticated urban vinyl toys, limited edition art collectables and furniture. Interested media please contact Workhouse Publicitydirectly by telephone 212. 645. 8006 or via email info@workhousepr.com

DO IT YOURSELF QEE
Five colors, one toy. Children from all around the world are able to express their unique sense of creativity and a vision of what their personal Qee should look like… During the Toy2R Worldwide Tour, a jury of prestigious designers will choose the best of the Do It Yourself Qee’s. The winner will have a chance to see that design produced as an actual toy. The contest started in March 2005. Kids under the age of 16 were able to choose a DIY Qee set in their favorite colors including blue, red, yellow, green, pink or blue and design their own personal custom urban toy.

Toy2r
Created out of an obsession to put toys in a art context,  Hong Kong-based Toy2R is systematically breaking down  the borders  between product design, art and graphics.Founded by toy mastermind  Raymond Choy in 1995,  with an international perspective, Toy2r is the very first company to see the potential and focus on the designer toy phenomenon, combining art and developing Vinyl Toys for the toy market. Since 2001, Toy2r  has  been a focal point for collectors of Designer Vinyl toys. We continue to grow with new, upcoming and well-known artists,  working together on many projects,  such as  Qee, Knuckle Bear,  Rolitoland, Hayon, Angel Devil,  OXOP  and many,  many more. Toy2R has also made Qees for such renown companies as Adidas, Benneton, Cadbury, Swatch, SONY, Nokia &  United Artists as  well as having run “Qee  Design Contests”  aimed at  the  general public.  Most  of the designs  that come out of Toy2R are limited in number to up the collectible factor.  Their most popular series  to date is the Qee line of 2.5 inch key-chain figures, providing a smooth, white 3-dimensional canvas for artists to explore and exploit. Toy2R has won “Best Block Toy’s award” 3 years running, Most Innovative Company, and two Toygodd Crystal awards  from  one of  the largest all around  toy sites  on the internet, Action  Figure Times.  The Art Qee  phenomenon has already hit worldwide with many immensely successful gallery tours, followed by the international Qeedrophonic exhibit in 2004.