New Film Series Focused on UArts’ Collapse Taps Alumni to Address Sudden Shutdown Local filmmaker and UArts graduate Gary Hanna (Class of 2004, Film Major, Screenwriting Minor) is proud to present the latest vignette in his documentary series, University of the Arts – We’re Still Here, featuring Adam Nelson, a 1991 UArts Theatre alumnus and Founder & CEO of WORKHOUSE. The project sheds light on the deep impact University of the Arts has had on its graduates and highlights the ongoing fight to uncover the reasons behind the abrupt and shocking closure of the nearly 150-year-old institution.
Watch University of the Arts – We’re Still Here, featuring Adam Nelson here Gary Hanna has set out to create a platform for UArts alumni to share their experiences, professional accomplishments, and the lasting influence of their arts education. The vignette series, which aims to spotlight alumni who have successfully built careers off of their UArts degrees, directly counters the misguided notion that arts education is an obsolete path. This campaign showcases how an arts degree is not a relic but a vital force shaping industries, communities, and cultures worldwide. Through these vignettes, UArts graduates continue to thrive despite the institution’s sudden closure. “The arts are the cornerstone of American culture, and institutions like UArts are essential to nurturing the next generation of creative leaders,” said Nelson. “The closure of UArts is not only a loss for the community but a symbolic failure in the broader narrative about the role of arts education in this country.” Nelson, a seasoned Public Relations executive and recipient of numerous accolades, shares his thoughts in his feature about the importance of preserving institutions like UArts and the questions that remain unanswered in the wake of its closure. “We’re still waiting for answers from the legislative committee hearings concerning the unexplained collapse of UArts. The administration and Board of Trustees must be held accountable for their actions, and we won’t rest until the full story is brought to light,” Nelson said. The Shocking Closure of UArts: A National Concern UArts, founded in 1876, has been a cornerstone in the creative community, both locally in Philadelphia and internationally, nurturing generations of artists, musicians, and cultural leaders. However, in a swift and unexplained move, the Board of Trustees announced UArts’ permanent closure in May 2024, citing financial difficulties. Students and staff were left scrambling, with tuition and salaries hanging in limbo, and the Middle States Commission on Higher Education (MSCHE) confirming the loss of accreditation. The university’s demise came despite a successful capital campaign raising over $67 million in 2022 and a reported endowment exceeding $60 million. The shockwaves from this closure have reverberated throughout the arts community, prompting calls for investigations into potential criminal neglect or sabotage by the administration and board. “The severity of this situation cannot be overstated,” said Nelson. “The egregious actions of the trustees, and their utter failure to provide an adequate closure plan, demand full transparency and accountability.” A Call to Action Hanna and Nelson, alongside other alumni and advocates, are determined to hold those responsible accountable. Nelson has offered the full resources of his Public Relations agency to push for transparency and help mobilize the alumni network to preserve UArts’ legacy. “We’re calling on the city, state, and federal government to unveil the results of their investigations. UArts is not just a building—it’s a symbol of what the arts mean to Philadelphia and far beyond. It’s time to fight for its survival and for the future of arts in America,” Nelson continued. Hanna’s University of the Arts – We’re Still Here series is a vital reminder that while the institution may be gone, its alumni remain, making significant contributions to the creative world. “No one wears their alma mater as a name tag in public, but we carry its influence in our work,” said Nelson. “This project is about the importance specialized institutions play in fostering creativity.” Expanding the Conversation Across the Country Hanna hopes that this project will inspire other filmmakers and alumni across the country to create similar vignettes, bringing awareness to local communities and showcasing the contributions of UArts graduates globally. “The closure of UArts is a national issue, and I’m encouraging others to continue this campaign in their cities—California, New York, Japan—wherever UArts alumni are making an impact,” said Hanna. Alumni, students, and community members flood social media, demanding answers for the institution’s abrupt collapse. “This isn’t something we can let fade away,” Nelson stated. “The arts build more than careers—they build culture, drive social change, and inspire generations. When an institution like UArts is erased overnight, we’re not just losing a school, we’re losing a vital force that fuels creativity and connection. This fight is about safeguarding the spaces where ideas take shape and the boldness to imagine something greater.” Adam Nelson, UArts Class of 1991, has built a formidable career as a leader in public relations and marketing. He is the Founder & CEO of WORKHOUSE, a boutique PR agency known for its stylish and high-impact campaigns. Nelson has received numerous awards throughout his career, including the MarCom Career Achievement Award and Best in Biz “Marketing Executive of the Year” in 2023. A tireless advocate for the arts, Nelson has represented industry icons like The Charlie Chaplin Estate, Francis Ford Coppola, and The Rolling Stones. Gary Hanna is a Philadelphia based filmmaker, a UArts graduate, and his brand, Psynema, does corporate video production, with an emphasis on documentaries and non-profits.Through his work, Hanna continues to explore the intersection of art, culture, and social justice, with a focus on preserving the stories of marginalized voices. University of the Arts – We’re Still Here is his latest project, blending advocacy with alumni stories to spotlight the ongoing fight for transparency in UArts’ closure. Support the Campaign For more information and to support the ongoing investigation, visit WORKHOUSE or follow the hashtag #SaveUArts.
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In an age where digital marketing dominates, TheHomeMag’s success in traditional mail-based advertising stands out, and this achievement was recently recognized on a national stage in Washington, D.C. The United States Postal Service awarded TheHomeMag the 2024 Excellence in Innovation and Creativity Award—one of only eight companies chosen from 30,000 entries, including industry giants like Citi. This award honors businesses that have demonstrated originality in the marketing space, particularly in their collaboration with USPS. For TheHomeMag, a company that has been a leader in home improvement advertising since its founding in 2002, the award is a testament to the enduring relevance of direct mail. “It’s an incredible honor to be recognized for continuing to innovate in one of the oldest forms of marketing that has a tremendous impact,” said Tom Bohn, President and COO of TheHomeMag, who accepted the award at USPS headquarters in Washington, D.C. TheHomeMag began as a print-focused company, producing high-quality direct-mail publications that connect homeowners with trusted home improvement professionals. As digital marketing grew, many businesses in print advertising struggled to remain relevant. TheHomeMag chose a different approach, using innovation to bridge the gap between traditional and digital marketing. Blending Tradition with InnovationTheHomeMag began as a print-focused company, producing high-quality direct-mail publications that connect homeowners with trusted home improvement professionals. As digital marketing grew, many businesses in print advertising struggled to remain relevant. TheHomeMag chose a different approach, using innovation to bridge the gap between traditional and digital marketing. The company has built upon its direct mail foundation by launching Marketplace by TheHomeMag, a digital platform that helps homeowners find and connect with certified home improvement professionals. This hybrid strategy has allowed TheHomeMag to maintain the effectiveness of its print offerings while embracing the future of A.I. and digital interaction. Receiving the USPS award underscores the effectiveness of this approach. By utilizing direct mail as part of a broader marketing ecosystem, TheHomeMag demonstrates that traditional methods can still thrive when integrated with modern technology. The USPS award celebrates companies that make significant contributions to growing the value of mail, and TheHomeMag exemplifies how blending old and new can deliver strong results. A Dedicated Team Behind the SuccessTheHomeMag's recognition is a testament to its dedicated team and dynamic company culture. Recently named to Inc. magazine's 2024 Best Workplaces list, TheHomeMag excels in creating an environment where innovation thrives—not just through technology but by fostering a team driven to push boundaries and embrace new ideas. This dual recognition by USPS and Inc. underscores TheHomeMag's holistic approach, combining technological innovation, quality, and a strong workplace culture to stay ahead.
With the USPS undergoing its own transformation through the Delivering for America plan, TheHomeMag serves as an example of how companies can leverage proven marketing methods like direct mail along with cutting-edge A.I. tools, a reminder that smart marketing isn't a choice between tradition and progress—it's about blending both to build lasting success. Sacred Symbols Meet Luxury in Modern Manbo’s New Line Modern Manbo, a fashion label conceived by Haitian-American singer-songwriter and actress Malou Beauvoir, proudly announces the launch of its 2024 collection. This line of luxurious kaftans, coats, and silk scarves draws deeply from the sacred symbols of Haitian Vodou, celebrating female empowerment and leadership. The collection stands as a testament to the fusion of tradition and modernity, with each piece telling a story of strength, resilience, and timeless elegance. The name Modern Manbo is a direct reference to the Manbo, the revered priestess in Haitian Vodou, often referred to as the “Mother of Magic.” The Manbo is a spiritual leader, healer, and guide within her community, embodying wisdom, compassion, and an indomitable spirit. Beauvoir, inspired by the powerful women in her life and the rich heritage of her Haitian roots, has translated these qualities into the essence of her fashion line. For more information, high-resolution images, or to schedule an interview with Malou Beauvoir, please contact WORKHOUSE, CEO Adam Nelson via [email protected] “In Haitian Vodou, the Manbo plays a crucial role in guiding her community with strength and intuition. The Modern Manbo collection is an homage to these extraordinary women who inspire me—women who are strong, resourceful, fearless, resilient, feminine, vibrant, and spiritual,” says Beauvoir. “This collection is not just about fashion; it’s about honoring the women who have shaped our history and continue to impact our world today.” Malou Beauvoir’s creative process is deeply influenced by her global experiences. Her designs are a blend of the traditional and the contemporary, taking cues from the ethereal grace of garments such as the African boubou and the tunics of India and Pakistan. The result is a collection that is both globally inspired and uniquely personal.
“Fashion is a universal language,” Beauvoir explains. “The fabrics, colors, and silhouettes we choose are reflective of the rich tapestry of cultures that have influenced me. From the vibrant colors of the Caribbean to the intricate patterns of Asia, each piece in the Modern Manbo collection tells a story.” The Modern Manbo collection features a range of luxurious materials, including silk satin, chiffon, and brocade, sourced from all corners of the globe. These fabrics are meticulously chosen during Beauvoir’s travels through Thailand, India, Africa, the Middle East, Europe, and the Americas. The collection’s color palette is equally diverse, featuring rich jewel tones, soft pastels, and exuberant prints that adorn the lustrous fabrics. The silhouettes are designed to drape elegantly, highlighting the natural beauty of the wearer. The Spiritwalker Collection: A Sacred Tribute A standout feature of the 2024 launch is the Spiritwalker Collection, a series of 100% pure silk scarves that draw inspiration from the ancient spirits of Haitian Vodou. Each scarf in this collection features unique VEVE designs—sacred symbols that represent the knowledge, magic, and spiritual heritage of the Vodou tradition. “The Spiritwalker Collection is deeply personal to me,” says Beauvoir. “These scarves are not just accessories; they are representations of the sacred symbols of the Haitian Vodou spirits, their VEVE, and their bold and brilliant colors. Each design is a tribute to the spirits that guide us, protect us, and connect us to our ancestors.” The VEVE symbols, intricately woven into the fabric of each scarf, serve as a reminder of the spiritual and cultural legacy that Vodou represents. The scarves are available in a variety of designs, each one reflecting a different spirit and carrying the energy and wisdom of the Vodou tradition. The Spiritwalker Collection is a testament to the intersection of spirituality and modern luxury, offering wearers a connection to their heritage in a beautifully crafted accessory. Modern Manbo: A Celebration of Female Empowerment At its core, Modern Manbo is a celebration of women—their strength, beauty, and femininity. The label seeks to transcend the traditional confines of the Vodou temple, bringing the spirit of the Manbo to women around the globe. Beauvoir’s designs honor the women who serve as the foundational pillars of their households, families, and communities. “Our Modern Manbos are the remarkable women who inspire us every day,” Beauvoir states. “They are mothers, warriors, visionaries, queens, and goddesses. This collection is dedicated to them, and to all the bold, beautiful women who resonate with the spirit of the Manbo.” The Modern Manbo label goes beyond fashion; it is an emblem of female empowerment and leadership. Each piece in the collection is designed to empower the wearer, allowing her to connect with the strength and resilience of the women who have come before her. The garments are a celebration of femininity in all its forms, offering a modern take on traditional designs that have stood the test of time. Fabric has long been a symbol of wealth, status, and spiritual heritage, particularly in African and Asian cultures where the admiration for fine fabrics continues to thrive. This tradition is at the heart of the Modern Manbo collection, with each fabric carefully selected to embody the brand’s essence. Beauvoir takes a hands-on approach to fabric selection, traveling the world to source the finest materials for her designs. From the bustling markets of Thailand to the artisanal workshops of India, each fabric is chosen for its quality, texture, and cultural significance. The result is a collection that is both luxurious and meaningful, with each piece telling a story of its own. The Modern Manbo collection includes kaftans, coats, and tunics, each one crafted from exquisite materials like silk satin, chiffon, brocade, and more. These pieces are designed to be both elegant and versatile, offering a timeless appeal that transcends trends. The collection’s flowing silhouettes are designed to enhance the natural beauty of the wearer, while the rich colors and intricate patterns add a touch of sophistication. Brady Bryson’s tale about his time at New York University is more than just a story—it’s a vivid chronicle of an artist’s survival and his personal evolution. In this first-person account, Bryson delves deep into the challenges and triumphs that have defined his journey as an MFA candidate at one of the world’s most prestigious institutions for dramatic writing. But before we dive into his time at NYU, let’s take a closer look at who Brady Bryson is and what has shaped his story. From a very young age, Brady’s life was immersed in the enchanting world of cinema. His journey began at just six years old when his parents took him to a 30th-anniversary screening of Martin Scorsese’s iconic film “Taxi Driver.” This early exposure to the power of storytelling through film ignited a lifelong passion for filmmaking. What started as a hobby creating stop-motion films soon evolved into more sophisticated productions using an iPad, demonstrating his early commitment to mastering the craft. A pivotal moment in his life came through a chance encounter with acclaimed director Rob Reiner. This meeting would forever change the course of his career. Reiner imparted invaluable advice: to truly understand what he would one day ask of actors, Brady should first experience acting himself. This guidance led Brady to immerse himself fully in the world of performance, taking on roles in short films, television series, and off-Broadway theatre. His dedication is also evident. He studied the Meisner technique under Jim Parrack at Playhouse West Brooklyn Lab and refined his skills with guidance from industry giants like James Franco, Kathleen Turner, Ally Sheedy, and Leven Rambin. These experiences laid a solid foundation for a dual career in acting and filmmaking, equipping him with a comprehensive understanding of the industry from both sides of the lens. A graduate of the College of Performing Arts at The New School with a BFA, Brady is now pursuing an MFA at NYU Tisch School of the Arts in the Department of Dramatic Writing. His production company, Mr. Weird Bob, is already making significant strides in the industry with several award-winning projects. His screenplay “Sideways for Attention” was a semi-finalist at the 2023 Santa Barbara International Screenplay Awards and an official selection at both the Miami and Los Angeles International Screenplay Awards. This screenplay has since been adapted into a film that is capturing and surprising audiences worldwide. His short film “Where To Now?” not only won the Gold Remi Award at the 2021 WorldFest-Houston International Film Festival but also received accolades at the Paris International Short Festival. Earlier in his career, his film “57 Days” gained recognition at the Hollywood International Moving Pictures Film Festival. Brady’s acting career has also been equally successful. He won the Best Dramatic Actor award at the 2018 Bucks County Playhouse Theater Festival and received multiple nominations from the Young Artists Awards for his compelling performances in short films and television series. Now, in a deeply personal and reflective essay, Bryson pulls back the curtain on his experiences as a first-year graduate student. Not just about academics, the essay uncorks the resilience required to thrive on such a demanding stage. Join us as we explore Brady Bryson’s artistic journey, his approach to storytelling, and the exciting projects he has on the horizon. To learn more about his films and ventures, visit https://www.mrweirdbob.com. BRADY BRYSON: “New York University has always held a special place in my heart. From my earliest days as an aspiring actor, traveling to New York City for auditions and participating in short films penned by NYU students, I sensed that the university represented a pinnacle of creativity and innovation—a pinnacle I was eager to reach. The prospect of learning from the best and expanding my craft within such a dynamic environment was irresistible.
As I grew older, my passion for acting evolved, encompassing a keen interest in directing and screenwriting. This evolution was not merely a shift in interest but a realization of a lifelong dream. My writing often addresses uncomfortable subjects, not to incite controversy, but to provoke thoughtful reflection. I explore themes that challenge me, hoping to inspire my audience to think deeply and feel intensely. The roles I played in those early NYU projects, characterized by their dark and intricate subject matter, only reinforced my belief that NYU was the perfect incubator for my artistic ambitions. Despite my aspirations, the thought of becoming an NYU student felt like a distant dream. Growing up with dyslexia and an auditory processing disorder, I harbored doubts about my ability to succeed in college, let alone thrive in a rigorous academic environment. Yet, these challenges did not deter me from pursuing my goals. I graduated from college and found myself at a crossroads during a gap year. I pondered whether to invest my hard-earned money into producing my first feature film or to apply to NYU’s prestigious graduate program in Dramatic Writing. Why not aim for both? In the fall of 2022, I applied to the Department of Dramatic Writing and was granted an interview in the winter of 2023. Weeks later, I received the news: waitlisted. While this was not the outcome I had hoped for, I recognized it as a significant achievement. I pressed on with the pre-production of my feature film, spending that summer in a whirlwind of meetings, casting, and script revisions. Graduate school slipped from my mind as I immersed myself in the creative process. Then, in late August, everything changed. Following an early morning meeting with my cinematographer, I received an unexpected email from the Department of Dramatic Writing—there was an opening in the program. Was I still interested? The moment was surreal, a blend of disbelief, joy, and overwhelming gratitude. My dream had materialized. With the semester starting in less than a week, I scrambled to adjust my film’s shooting schedule. Exteriors were pushed to weekends in October, interiors to January during the winter break, all while maintaining my commitment to my gig at SNL, ensuring no classes or shoots from Thursday evening through Sunday morning. From my first day at NYU, I felt a profound sense of belonging. The community of writers and professors was not only producing remarkable work but was also incredibly supportive and encouraging. Even amid my production schedule during the first semester, classmates volunteered as background actors, and professors continually pushed me to elevate my work. They challenged me to explore the depths of my scenes, to develop compelling character arcs, and to transform good scripts into great ones. Completing my first year in the MFA program, with a feature film under my belt, I still find myself in awe of this journey. NYU has taught me the invaluable lesson of embracing exploration and pushing the boundaries of conventional success. Here, I am afforded the ultimate gift of diving deeply into my writing, surrounded by peers who are just as curious and ambitious. Together, we ask ourselves, “How far can we go with this screenplay?” Even now, moments of disbelief punctuate my busy days. I pause, pinch myself, and marvel at the reality of it all. This journey—marked by passion, perseverance, and the unyielding pursuit of creativity—has brought me to a place I once thought unattainable. And for that, I am eternally grateful.” Delve into Brady Bryson’s artistic journey, his approach to storytelling, and the exciting projects on the horizon. To learn more about his films and ventures, visit https://www.mrweirdbob.com. In a world where icons are born out of Madison Avenue, TheHomeMag’s mascot, HOME-Y, is the latest Casanova to win over homeowners. The home improvement hero has broad shoulders, a chiseled frame, and a kilowatt smile that can light up any room. HOME-Y isn’t just a mascot; he’s the embodiment of everything you want in a dream house – reliable, strong, and always ready to lend a hand. He’s also as big as a house. Literally! A giant house with arms. But there’s more to him than a strong foundation; HOME-Y’s a hard worker who never backs down from a challenge. Look no further than his hilarious commercials! Whether it’s fixing a leaky faucet or offering a shoulder to lean on, HOME-Y is there for you, day or night. It’s no wonder, Home-y is where the heart is. Over the years, companies have crafted memorable mascots that have become ingrained in our culture – think of the Michelin Man or Colonel Sanders. These characters aren’t just part of a brand’s image; they’re beloved figures who evoke nostalgia and loyalty. HOME-Y is no different. He’s a recognizable, eye-catcher who brings a sense of calm to those who know him. And for those who are just meeting him, you’ll feel right at home. But let’s be real—HOME-Y isn’t just any other homebody. This is an AI-powered home improvement guru who’s always on call, your personal guide to making your dream home a reality. Whether you're diving into a DIY project or searching for a pro who knows their stuff, HOME-Y’s got the connections to make it happen. Thanks to TheHomeMag’s Certified Partner Program, you’re just one click away from the best of the best, all backed by a $5,000(!) guarantee. With offers like that, there’s really no place like Home-y. Starting with a groundbreaking print publication back in 2002, TheHomeMag has redefined home improvement, morphing from a local favorite into a nationwide juggernaut. Now under the stewardship of Tom Bohn, President and COO of TheHomeMag, it’s got 69 markets under its belt and a presence in more than 29 states — making TheHomeMag the defacto go-to source for owners. Looking for the crème de la crème of home improvement experts? TheHomeMag’s Marketplace is where it’s at. Need some inspo to transform your space? Login to HOME-Y, Sweet, Home-y!
Raye Spielberg’s name has been echoing through the corridors of theater and film, drawing attention to her versatility and dedication. Her breakout role in “Merry Good Enough,” a dark comedy delving into the intricacies of a dysfunctional family, showcased her ability to balance dark humor with profound emotional depth, earning her critical acclaim. Now available on Apple TV and Amazon Prime, don’t miss this hilarious portrayal. It’s a masterclass in navigating complex dynamics while capturing the subtle tensions and old habits that surface during family reunions. Anticipation is also mounting for the psychological thriller “Pink Flags,” in which Raye takes on the role of Liberty, a figure skater entangled in a gripping and eerie cat-and-mouse game. Inspired by the urban legends that haunted her youth, Raye infuses Liberty with a chilling intensity that reflects those unsettling experiences. This role demands an extraordinary performance from her, promising to create a character that will haunt viewers long after the credits roll. Brooklyn is more than just Raye’s hometown—it’s the foundation of her artistic identity. The city’s culture has shaped her vision and stoked her passion for storytelling, facilitating a smooth transition from stage to screen. Her training at the William Esper Studio under Barbara Marchant sharpened her skills, allowing her to tackle diverse roles with an authentic focus. Collaborations with her husband, actor Sawyer Spielberg (Masters of the Air) adds an extra dimension. The duo skillfully juggle their individual projects, coming together to create incredible chemistry, while bringing unique perspectives to their joint ventures. Stories they yearn to tell that are both personal and profound. Brooklyn is more than just Raye’s hometown—it’s the foundation of her artistic identity. The city’s culture has shaped her vision and stoked her passion for storytelling, facilitating a smooth transition from stage to screen. Her training at the William Esper Studio under Barbara Marchant sharpened her skills, allowing her to tackle diverse roles with an authentic focus. Collaborations with her husband, actor Sawyer Spielberg (Masters of the Air) adds an extra dimension. The duo skillfully juggle their individual projects, coming together to create incredible chemistry, while bringing unique perspectives to their joint ventures. Stories they yearn to tell that are both personal and profound. Beyond her acting career, Raye is a passionate advocate for human rights and social justice. She champions gender equality, women’s reproductive rights, and other critical issues, leveraging her platform to foster meaningful change. Her environmental PSA, A NY Body of Water, exemplifies her commitment to water conservation—a cause deeply personal to her, given her family’s ties to the Delaware River Watershed. In this interview, Raye discusses her journey, the intricacies of her roles, and the causes she passionately supports. Your career has flourished in both theater and film. How do you transition between the two mediums, and what unique challenges do each present? RS: Transitioning between theater and film involves understanding where your audience is. In TV and film, your audience is the camera, allowing for an intimate connection because of its proximity. On stage, however, you need to project your voice and presence to reach every audience member, which requires a lot of breathwork. I relish the challenge of making that connection feel intimate in a theater setting. Acting on stage is like running a marathon, while TV and film feels like a series of intense sprints. “Merry Good Enough” has been celebrated for its depth and dark humor. What initially attracted you to the character of Lucy, and how did you navigate her complex family dynamics? RS: Lucy and her family felt both familiar and universally relatable. The dynamics between adult children and their parents can be complicated, filled with old habits and dysfunctions. As we grow older, these relationships aren’t something we work on daily, so reunions often lead to falling back into old patterns. Lucy’s desire for her family to be together and happy, even just enough, resonated deeply with me when I first read the script. “Pink Flags” sounds highly anticipated. What was the most intriguing aspect of playing Liberty, and how did you prepare for the psychological intensity of the role? RS: Growing up in NYC, I have plenty of eerie stories and encounters to draw from. Liberty is fed up and becomes a force of nature when faced with danger. I was intrigued by her raw, animalistic power and enjoyed channeling that intensity. With a background in dance and acting, how do you integrate your physical training into your character development process? RS: Movement is essential for my well-being and helps me process information. It’s so ingrained in me that I can’t imagine separating the dancer from the actor. Each character has their own physicality. When I play an athlete, my own athletic background naturally comes through in the role. The environmental PSA “A NY Body of Water” showcases your commitment to social issues. What motivated you to create this project, and what impact do you hope it will have? RS: Water is fundamental to life. Our bodies need it, and so much effort goes into protecting our freshwater resources. Contaminating it through industrial processes like fracking harms our environment and health, and it doesn’t make financial sense either. My family’s home in the Delaware River Watershed, with its untapped natural gas, spurred our involvement in investigating the true costs of fracking. This project aims to raise awareness about the importance of preserving our water. Starring in “Leviticus” at the Edinburgh Fringe Festival must have been a landmark moment. How did this experience shape your perspective as an actor? RS: It taught me the importance of marketing and putting yourself out there. The festival atmosphere is electric and demands a lot of self-promotion and resilience. “The End,” directed by Ari Selinger, features you alongside Tim Blake Nelson. Can you delve into your role and the themes the film explores? RS: Working with Anna Chlumsky in this film was a highlight. The story explores gentrification, the clash between old and new, and the fight against greed and power in a small, rapidly developing town. My character is one of the newcomers, keen on buying property, which adds to the tension. Your script, “The Fortune Teller’s Daughter,” is generating buzz. What inspired this story, and how do you see it evolving in the current landscape? RS: “The Fortune Teller’s Daughter” originated from a personal story shared by my writing partner, Krista Donargo. We’ve developed this rich, dark, and humorous world over several years. We’re pitching it with Megan Rapinoe and Sue Bird’s company, A Touch More, and Heroes & Villains Entertainment. The series explores themes of loss, mental health, mother-daughter relationships, identity, and belonging through the lens of magical realism. It’s both timely and timeless. Growing up in Brooklyn, how did the vibrant cultural scene influence your artistic journey and career choices? RS: Brooklyn’s energy – with its street music, backyard trees, and bustling subways – shaped how I observe and interact with the world. People-watching became a favorite pastime. Brooklyn was always my refuge after a hectic day in the city, providing a necessary retreat for recharging. Acting with your husband, Sawyer Spielberg, brings a unique dynamic to your work. How do you maintain a balance between your personal and professional lives? RS: We’re both engrossed in our individual projects, but we cherish collaborating when it fits. Filming at different times for the same project allows us to maintain our distinct approaches while contributing to the same story. Your rigorous training at William Esper Studio is notable. How have these experiences honed your craft and prepared you for diverse roles? RS: Training at William Esper Studio with Barbara Marchant was transformative. It deepened my love for acting and honed my skills, making me versatile and prepared for a wide range of roles. In “Merry Good Enough,” you portray a character dealing with intense family issues. How did you tap into the emotional depth required for this role? RS: Lucy felt close to my heart. It was about channeling the love I have and living truthfully in the film’s circumstances. Can you share an unforgettable moment or a particularly challenging scene from your performances at venues like NYC’s Cherry Lane Theatre? RS: Performing in “Parkslope” at the Cherry Lane Theatre was hilarious. I remember struggling not to burst into laughter during some scenes. Your dedication to environmental causes is evident. Are there other social or humanitarian issues you are passionate about and plan to address through your work? RS: Yes, I’m passionate about human rights, women’s reproductive health and rights, and school safety and gun regulations. I’m generally rooting for the underdog. As your star rises, how do you manage the increasing pressure and expectations within the industry while staying true to your artistic vision? RS: I don’t have all the answers yet, but being grounded helps. I focus on doing my best and staying true to myself. What has been the most demanding role you’ve undertaken, and what strategies did you employ to overcome its challenges? RS: Stage roles are the most challenging. Performing at LTV was demanding but rewarding, as it pushed me to stretch my voice and project to the back of the room. On stage, there are no retakes, which require immense focus and preparation. Who are the key figures or mentors in your career, and how have their guidance and advice influenced your path as an actress? I started in a world far removed from this industry, so my peers and fellow actors in classes became my biggest influences and mentors. Reflecting on your journey, was there a pivotal moment or performance that confirmed your passion for acting? How did this experience shape your career trajectory?
RS: Seeing “Tribes” by Nina Raine at the Barrow Street Theatre in 2012 was a pivotal moment. I saw it about five times and was deeply moved. That experience cemented my desire to pursue acting for life. Looking to the future, what are your aspirations and goals? Are there any specific roles or projects that you dream of pursuing? RS: I’m excited to see where the next few years take me. I want to find a character I can grow with – something fun, funny, or spicy with great writing and character depth. I’d love to play a spy, an alien, or a vampire – always grounded, like in “Killing Eve,” “Orphan Black,” or “True Blood.” Catch Raye’s rising star www.rayespielberg.com, IG @rayespielberg Workhouse Selected as Agency of Record for "It’s a Wonderful Life" Museum Expansion Campaign8/1/2024 Exciting Expansion of The Museum That Kindness Built Aims to Complete in Time for the 80th Anniversary of "It’s a Wonderful Life" SENECA FALLS, NEW YORK -- Workhouse (workhousepr.com), one of the country’s leading Public Relations agencies, has been appointed as the Agency of Record for the expansion campaign of the “It’s a Wonderful Life” Museum located in Seneca Falls, New York. As AOR, Workhouse will direct a pro bono campaign of branded visibility, including global public relations, experiential promotions, and celebrity partnerships. The assignment is effective immediately. For media inquiries, contact Workhouse, CEO Adam Nelson via [email protected] or +1 212. 645. 8006. Anwei S. Law, President of the Board of Trustees for The Seneca Falls It’s a Wonderful Life Museum, remarked on the collaboration, stating, “We all hope for ‘George Bailey moments’ – times when unexpected gestures of kindness and community strengthen our belief in ourselves and in each other. The announcement of our partnership with Adam Nelson and Workhouse has provided the Seneca Falls It’s a Wonderful Life Museum with a George Bailey moment. We look forward to working with the creative talents of Workhouse to promote the exciting expansion of our Museum in time for the international celebration of the 80th Anniversary of It’s a Wonderful Life – ‘The Most Inspiring Film of All Time’ -- in December 2026. The expanded Museum will develop new ways to promote the timeless message of It’s a Wonderful Life – the value and equal importance of each individual – as we re-create sets from the film, design innovative interactive exhibits and bring to memory all of those who have impacted our lives. Attaboy, Clarence.” The expansion campaign aims to prepare for the worldwide celebration of the 80th Anniversary of the film in December 2026. The Museum opened on December 10, 2010, and is temporarily located at 76 Fall Street while the building that housed the Seneca Theater, built in 1913 by Charles Fornesi, undergoes stabilization and construction. The expansion campaign will fully utilize the historic building at 32 Fall Street and include the following developments: o Re-creation of the original façade of the theater. o Addition of a 47-seat theater. o Re-creation of film sets, including Gower’s Drugstore, Mr. Potter’s Office, the Bailey Living Room, and the iconic staircase with the knob. o Innovative, interactive exhibits reflecting the film's message, including an anti-bullying exhibit and a “Zuzu’s petal” station by the Bridge. o Updated exhibits with new lighting and technology. Expansion will unfold in three phases: o Phase 1 (Funded by State of NY): Structural stabilization, storm water runoff management, and historically sensitive rehabilitation. o Phase 2 (Current Crowd Funding Campaign): Interior preparation for the theater, exhibits, and sets. Removal of the second floor and internal partitions. o Phase 3 (Corporate & Individual Donors): Installation of the theater, exhibits, sets, and an audio tour featuring cast members' voices. DONATE: To help expand the museum visit wonderfullifemuseum.betterworld.org. For more information, call 315-568-5838 or visit www.wonderfullifemuseum.com. The museum is a 501(c)3 non-profit organization, donations are tax-deductible. The Museum began with a single display case featuring items from Karolyn Grimes ("Zuzu Bailey"), and a wall of quotations from Frank Capra, evolving into a celebration of cinematic history. The collection includes rare artifacts from Gloria Grahame (“Violet Bick”), Carol Coombs ("Janie Bailey"), Jimmy Hawkins ("Tommy Bailey"), Jeanine Roose ("Young Violet Bick"), Virginia Patton (“Ruth Dakin Bailey”), Donald & Ronald Collins (“Little Pete”), Lynne O’Leary (“Janie” as a baby), photographs and mementos from the Capra Family, original call sheets with doodles by Art Director Jack Okey, angel wing pin worn to the film’s premiere by the wife of Set Decorator Emile Kuri, premiere programs, rare autographed photographs, original foreign posters, handprints of iconic cast members including James Stewart and Karolyn Grimes, and treasured artifacts donated by fans of the film. In coordination with the museum, the community sponsors an annual, three-day It’s a Wonderful Life Festival in December, focusing on the message of the Frank Capra movie and connection to Seneca Falls. This year’s celebration is planned for Dec. 13-15. The 1946 film It’s a Wonderful Life, directed by Frank Capra, starring James Stewart and Donna Reed, is an enduring classic, known for its powerful message and heartwarming story. The film gained recognition as one of the greatest of all time, cemented as a staple of American cinema and Christmas tradition. Frank Capra's It’s a Wonderful Life tells the story of George Bailey, a man who sacrifices his personal dreams to help others in his community. Facing a moment of despair on Christmas Eve, George's guardian angel, Clarence Odbody, intervenes and reveals to him the profound impact he has had on the lives of those around him. The film’s themes of self-worth, community, and the ripple effect of kindness have resonated with audiences for decades, making it an inspirational touchstone in film history.
"Capra’s triumph is that he brings an authentic humanity to every scene." - Richard Corliss, TIME Magazine "James Stewart’s performance is remarkable in its range and depth, demonstrating why he is considered one of the greatest actors of all time." - Peter Travers, Rolling Stone "The way Capra composes scenes and the sincerity with which he portrays human emotions makes It’s a Wonderful Life a masterpiece of American cinema." - A.O. Scott, The New York Times "It’s a Wonderful Life is, in fact, a wonderful film – one that is a treasure to be shared with generations to come." - Leonard Maltin "More than just a great Christmas movie, it’s a great movie, period, one that resonates with us because of its core belief in the fundamental goodness of people." - Stephanie Zacharek, Village Voice WORKHOUSE is one of the country’s leading public relations. Celebrating 25 years of service, the company provides forward-thinking public relations and modern-day marketing. Workhouse historical clients have included International Emmy Awards, Charlie Chaplin Estate, Anthony Quinn Estate, Lou Reed, The Rolling Stones, "Stranger Things" star Matthew Modine, Francis Ford Coppola, David LaChapelle, Interview Magazine, Galleries Lafayette, Porsche, Virgin, Jazz at Lincoln Center, Assouline, and Rizzoli. Workhouse offers untraditional service across a broad spectrum of entertainment, culture, fashion, and lifestyle spheres. Visit http://www.workhousepr.com TheHomeMag’s New Venture is the Cat’s Meow for Pet Owners TheHomeMag, a renowned name in home improvement advertising, has something to bark about. It’s latest endeavor ThePetMag, is a new publication catering to the pet-loving segment of its audience. With this enterprise, TheHomeMag not only acknowledges the evolving interests of its readers but continues to be their faithful companion. For over two decades, TheHomeMag has been a trusted presence in nearly 10 million households across the United States, providing high-quality, dependable content focused on home improvement. With a readership marked by loyal engagement, it was a natural progression for TheHomeMag to address the interests of its pet-loving audience. Data indicates that over 60% of TheHomeMag’s readers are pet owners, with an average of 1.6 pets per household. This significant overlap presented a clear opportunity to cater to the needs and passions of its demographic. “The launch of ThePetMag was a significant milestone,” says Tom Bohn, President & COO of TheHomeMag. “We understand that pets are truly the heart of the home. Expanding into the pet space allows us to reach a passionate community of pet lovers and provide valuable content”. ThePetMag will make its debut as an oversized insert within TheHomeMag, reaching 100,000 of the most engaged homeowners in select U.S. markets. This leverages the strong brand connection that TheHomeMag has cultivated over the years. Following its initial launch, ThePetMag will evolve into a standalone publication, mailed directly to households with pets. The content will be comprehensive, featuring expert advice from pet industry professionals and highlighting brands that offer top-tier products and services. Topics will encompass various categories, including health and wellness, nutrition, playtime and training, and at-home pet care. ThePetMag is further bolstered by the endorsement of the American Pet Products Association (APPA), a respected organization that promotes responsible pet care and supports the pet products industry. Founded in 1958, APPA’s endorsement adds a layer of credibility to ThePetMag, aligning it with the values of responsible and informed pet ownership. TheHomeMag’s venture into the pet industry is not just about content; it is also about creating a community. It plans to provide a platform for pet owners to connect, share experiences, and discover new products and services that enhance their pets’ lives. This sense of community is something TheHomeMag has always fostered within the home improvement sector, and desires to bring that same spirit into the pet world. ThePetMag’s launch coincides with the significant expansion of TheHomeMag. Now reaching homeowners in more than ten major U.S. markets, including Atlanta, Charlotte, Chicago, Colorado, Columbus, Cleveland, Las Vegas, Phoenix, Raleigh, Richmond, Tucson, Southwest Florida, and Washington, D.C., the product rollout is notable. Under the leadership of Tom Bohn, TheHomeMag has received significant accolades including Inc. Magazine’s “Best Workplaces,” and undertaking digital transformations for a “tech-enabled” company while maintaining its core values is important. The launch of Inbox Advantage and Marketplace (AskHomey.com), by TheHomeMag has brought a new level of accessibility and convenience for homeowners. This evolution into Advanced Home Improvement Media (AHIM) reflects the brand’s forward-thinking approach.
Integrating ThePetMag into this digital ecosystem aims to create a seamless experience, blending home improvement and pet care to reflect the holistic lifestyle of its readers, expanding its reach to more markets, and continually evolving its content. For brands and businesses in the pet industry, ThePetMag offers a real tail-wagger: Unique sponsorship opportunities. Launch sponsors will benefit from category-exclusive advertising, ensuring their message reaches a highly targeted audience. “ThePetMag offers sponsors an unparalleled chance to connect with an audience of pet owners while leveraging TheHomeMag’s 20 years of trust and reach. Our new publication provides category-exclusive sponsorships and prime ad placements, making it the perfect platform to engage with affluent homeowners who are passionate about their pets.” Megan Jordan, VP of Sales Enablement/Sales Development In 2002, the tranquil town of Cape Coral, Florida, became the launchpad for an ambitious venture that would come to shape the home improvement landscape in America. South African natives Sean and Debbie Campbell embarked on a journey with a vision to create TheHomeMag, a publication that would bridge the gap between homeowners and top-tier home improvement professionals. The couple's unique background played a crucial role in the magazine's inception. Debbie Campbell's journey from Zambia to Queenstown, and then to Cape Town, was fueled by her excel in the insurance industry. Fluent in both English and Afrikaans, her sales prowess complemented Sean's strategic mind. Their partnership was not just about creating a business but about building a legacy. Before they ventured into publishing, the Campbells spent four years sailing the Caribbean and Atlantic Oceans. This period of exploration not only honed their teamwork but also prepared them for their next big adventure. Settling in Cape Coral, they saw an opportunity to create a targeted advertising platform that used the postal system to reach homeowners—a novel idea at the time. A New Era of Leadership As TheHomeMag grew, it became clear that innovative guidance was needed to take the company to the next level. Enter Tom Bohn, President & COO, whose extensive experience in high-growth leadership across various industries brought fresh perspectives and strategic vision. Bohn saw immense promise in TheHomeMag and was eager to expand its reach and capabilities. "When I was first recruited to TheHomeMag, I instantly saw the potential," Bohn recalls. "I knew the brand and what it stood for, but more importantly, I saw a pathway to exponential growth. Here is a home improvement media company in 69 markets with salespeople on the ground—no one else can say that.” Under Bohn's leadership, TheHomeMag has undergone significant transformation, leveraging advanced technologies to enhance its offerings. "We are constantly looking to innovate for both home improvement businesses and homeowners," Bohn explains. "By leveraging AI and other advanced technologies, we aim to dominate the multimedia community, connecting homeowners with trusted local contractors and providing a seamless, interactive experience." In just a year and a half, Bohn has spearheaded the acquisition of ten franchise markets, far surpassing the initial goal of one to two per year. This rapid expansion reflects the company's forward-thinking approach and Bohn's effective leadership. Part of this transformation involved filling gaps in knowledge and expertise. Bohn brought in industry veterans like Matt Hickman to elevate current print products while focusing on digital innovations. "I needed someone to own and elevate the current products, and Matt lives and breathes print," says Bohn. This strategic hiring allowed TheHomeMag to maintain its stronghold in print while expanding into digital platforms. The company also recognized the potential within its existing talent pool. Underutilized staff members were given new opportunities, leading to significant progress. "Our Director of Marketing, once a utility player, is now running our marketing and PR, making strides we’ve never seen before," Bohn shares. This internal promotion strategy has infused new excitement and energy into the company. The future of TheHomeMag is promising, with aggressive growth plans that aim to double its size over the next five years. Bohn is confident about this trajectory, believing the company is just beginning to tap into its prospects while attracting significant interest from potential investors, a rarity in modern publishing. "We are seeing double-digit growth in both top and bottom lines year after year," he notes. "Over a five-year arc, we will double our financial size. Our focus is to extend beyond being an incredible partner to home improvement professionals to dominating other areas." This expansion includes developing an AI-driven national platform that homeowners and clients have come to love. The leading-edge concept of TheHomeMag's Marketplace is to connect homeowners with certified professionals, offering a seamless and reliable experience. "It's not just a directory; it’s a gateway to quality, reliability, and expertise," Bohn emphasizes.
With the invention of its Marketplace platform, TheHomeMag has set a new benchmark. Leveraging high-tech artificial intelligence, Marketplace allows homeowners to effortlessly visualize a myriad of design options that enhance coordination with builders and designers, resulting in precise cost estimates. As more homeowners opt to refine their existing homes, Marketplace stands out, providing an unparalleled tool that streamlines the renovation experience. Future plans also involve diversifying into areas like pet living and lifestyle, recognizing the increasing integration of pets into modern homes. "Love where you live is not only about the brick and mortar but also about other features like your pets. Pet living and lifestyle will complement our trajectory," Bohn explains. As WORKHOUSE celebrates its 25th anniversary, we take a moment to honor and appreciate the remarkable individuals who have been part of our journey. Since our inception, we have become a beacon for creative communicators, carving out a niche as a public relations powerhouse. The agency has been recognized for its exceptional contributions across diverse communication sectors, demonstrating a consistent history of promotional prowess. To every team member who has contributed to our legacy—whether you were here at the beginning or joined us along the way—your creativity, dedication, and passion have been the bedrock of our success. You brought your unique sparks to our collective fire, helping us achieve extraordinary results for our clients and setting new standards in the industry. Your contributions have not only propelled WORKHOUSE to new heights but have also left an indelible mark on the industry. As we look to the future, we remain committed to fostering an environment where creativity thrives. Our success is a tapestry woven with the threads of your hard work and unwavering commitment. To our past and present, thank you for your contributions. Here's to celebrating shared achievements and to many more years of success and creativity.
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September 2024
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