AUTHOR: KYOJIRO HATA
PUBLISHER: ASSOULINE PUBLISHING
PUBLICATION DATE: NOVEMBER 2004
ISBN: 2843236185
U.S. LIST PRICE: $24.95
HARDCOVER; 5" x 8 1/4"
200 PAGES, 20 COLOR & B/W PHOTOGRAPHS

“As Cartier is to watches, Assouline is to books”
Timeout New York

ASSOULINE IS PROUD TO ANNOUNCE THE BUILDING OF LUXURY:
THE VISIONARY GENIUS OF LOUIS VUITTON JAPAN
USA - Assouline Publishing, the illustrated book publishing house behind such fashion forward titles as Bettina Zilkha' s Ultimate Style: The Best of the Best Dressed List, Dolce & Gabbana 's Hollywood, Linda Fargo 's Dreams Through the Glass, will release a new title this Fall The Building of Luxury: The Visionary Genius Behind Louis Vuitton Japan by Kyojiro Hata. In 1976, Kyojiro Hata joined Louis Vuitton to take over the reigns of a brand that at that time lacked an identity and was little developed. In a few short years he turned it into the most sought after brand in Japan, and participated from Asia in giving Louis Vuitton a new breath of energy. At the same time, he created a new business model that has come to be used by many other brands wanting to enter the Japanese market. On the occasion of the 150 th anniversary of the famous brand, Kyojiro Hata explains for the first time, the brillian and visionary process that guided him in this exemplary success, which has inspired many others. For Serial Rights information, please contact Workhouse Publicity, CEO Adam Nelson at nelson@workhousepr.com. Press requests please contact Lehua Chong at chong@workhousepr.com.

AUTHOR BIOGRAPHY:
Kyojiro Hata studied economics as Keio University. He then traveled to the United States in order to study at the University of California Berkeley in preparation for the Tuck School of Business at Dartmouth College. There he was the first person from Japan to receive an MBA. He then joined the New York accounting firm of Peat Marwick Mitchell, where he worked in the accounting audit, and business consulting departments. He joined Louis Vuitton in 1976.

MANDATORY CREDIT LINE
From The Building of Luxury: The Visionary Genius Behind Louis Vuitton Japan by Kyojiro Hata (Assouline, November 2004). Available at the Assouline Boutique at Bergdorf Goodman (888. 879. 1936) and fine bookstores everywhere. For more information visit www.assouline.com.

IMAGES
High-resolution scans to your specification are available upon request. To request permission for image use, fax or email your request to Lehua Chong at 212. 645. 1950 or email at chong@workhousepr.com.

NOTE: No more than two images plus cover of the book may be used, at no larger than 1/4 of a page. All rights reserved. All images and/or text are strictly for review purposes only. No part of this material may be reproduced in any manner or transmitted by any means whatsoever, electronic or mechanical (including photocopy, recording and internet posting, display or retrieval) without the prior written permission of Workhouse Publicity. Once approval to publish the images have been granted, the mandatory credit line must be used published with all usage rights or each count of infringement is punishable by law.