"LES MUST" DE CARTIER
Leather binding with slipcase $75
400 pages; 6 x 8 1/2 / 15,5 x 21,5 cm
350 color illustrations

USA- Assouline Publishing, the illustrated book publishing house behind such cutting-edge titles as Rena Sindi's Be My Guest; Theme Party Savior Faire, Chef Daniel Boulud: Cooking in New York City; Brooke De Ocampo's Bright Young Things, Lee Radziwill's Happy Times, Oscar De La Renta, The T-Shirt book, Hotel Stories, In The Spirit of the Hamptons, The Allure of Women and The Little Black Dress will release Les Must de Cartier. 1968. The year all certainties were shattered! Behind the barricades, it was in good taste to burn what one loved and to trample underfoot the values of yesterday. If, in this new world of dissent, luxury was no longer appropriate, the taste for beauty didn't completely disappear. No, luxury was not dead! It simply needed to be reinvented. In the midst of this new counter-culture, which burned all belongings and lived according to the flames of passion, Cartier enflamed hearts and luxury markets by creating a lighter that had the effect of a bomb- "Les must" de Cartier saw the light of day. Existing somewhere between tradition and modernity, Cartier's lighters, pens, watches, glasses, jewelry, leather goods and perfume engulfed the world. Cartier justified luxury by offering a more perfect modernity. Protected by a panther-skin slipcase, this limited-edition volume invites you to visit the delirious parties that announced every new "must." Between the gold-finished pages of this decadent and amusing imprint, you'll find the wall-to-wall monogrammed carpeting, lacquered furniture, tinted glass, panther draperies, and mirrors reflecting the faces of celebrities, that represented the era of the 1970s and 1980s at the height of its glory.

PRESS RELEASE
Click here to download Les Must de Cartier press release.

IMAGES
High resolution images will be available shortly. Email urcia@workhousepr.com for more information.
NOTE: No more than two images plus cover may be used, at no larger than 1/4 of a page and cover at any size. Photo credit must appear nest to images.

REVIEW COPY
IIf you are interested in obtaining a review copy of an Assouline Fall 2002 release, please fax your request on letter head to Ryan Urcia at Workhouse Publicity, Fax (212)334-1919.

SERIAL RIGHTS
For Serial Rights information, please contact Adam Nelson at nelson@workhousepr.com.

For more information please contact Ryan Urcia at urcia@workhousepr.com or visit http://www.workhousepr.com/assouline/cartier

LUXURY BOUTIQUE OPENS AT BERGDORF GOODMAN
2 WEST 58TH STREET, WOMEN'S STORE ON THE SEVENTH FLOOR
NEW YORK - Workhouse Publicity is proud to announce the opening of the Assouline Boutique at Bergdorf Goodman on the 7th Floor. The opening event was held on Thursday, November 7th and was hosted by Bergdorf Goodman, CEO Ron Frash with authors Daniel Boulud, Roxanne Lowit, Pamela Hanson, Marion Maneker, Lauren Lawrence, Kelly Killoren-Bensimon, Dominique Nabokov, Rena Sindi, Ahn Doung, Kathryn Livingston and more. The inauguration of the first Assouline boutique at Bergdorf Goodman will be followed by openings Milan, Paris, London and Berlin. An extravagant affair, the Assouline opening expects to include an impressive array of authors and more. All back catalog and present season titles will be available for purchase. For the past ten years Assouline Publishing has created unique editions dedicated to fashion, photography, design and the art of the 20th century. As a result, the spirit and savoir faire of these works have contributed to the creation of an almost immediate identification. Today, Assouline books are present in the top book markets throughout France, England and the US. Using its fame and experience, Assouline Publishing has planed a 2003 Luxury line; Special display creations linked to the universe of the book. The first of these is The Assouline Trunk, which is a traveling library trunk that consists of one hundred of Assoulinešs Memoire books about fashion designers, design, style and artists. Each are to be housed in a specialty designer trunk individually created by the famous French house of Goyard. Created in 1853, the house of Goyard is world renowned for its travel accessories, trunks and suitcases. The Assouline Trunk is offered through a limited, numbered edition of 100 and retails at $9,500, sold in New York exclusively at Bergdorf Goodman. In addition, Assouline Fine Vintage; a set of four different collections of our bestsellers and new releases, are also available. These hand-crafted wine crates are categorized by Fashion, Decoration, Art and Photography for a price of $395 each, and are available at Bergdorf Goodman, New York. These crates will include such classic titles as In the Spirit of the Hamptons by Kelly Killoren-Bensimon and Oscar de la Renta by Sarah Mower along side new titles like Be My Guest by Rena Sindi and Dressing in the Dark by Marion Maneker. The culture of beauty joins the universe of luxury. Press please contact Workhouse, Devon Mack via email mack@workhousepr.com

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