AUTHOR: MARIUCCIA CASADIO
PUBLISHER: ASSOULINE PUBLISHING
PUBLICATION DATE: APRIL/ MAY2004
ISBN: 2843235510
U.S. LIST PRICE: $18.95
HARDCOVER; 6 x 81/2
80 PAGES, 60 COLOR & B/W PHOTOGRAPHS

“As Cartier is to watches, Assouline is to books”
Timeout New York

ASSOULINE IS PROUD TO ANNOUNCE EMILIO PUCCI
USA- Assouline Publishing, the illustrated book publishing house behind such elegant and stylish titles as Rena Sindi's Be My Guest, Lee Radziwill's Happy Times, Dolce & Gabbana’s Hollywood, and Linda Fargo’s Dreams Through The Glass will release a new title for their Fashion Memoire Series titled Emilio Pucci by Mariuccia Casadio. Inspired by athletic wear and the bright flags used during horse races, Emilio Pucci designed unmistakable prints using combinations of bold colors and geometric shapes. Fashioned into silk jersey dresses that flattered the female figure these light, versatile sheaths became all the rage amon the international jet set of the ë60s. Pretty soon Pucci prints appeared everywhere- on shoes, purses, luggage, billfolds, bathing suits, nightgowns, and bras and bikini underpants. Then, between 1960 and 1970, Pucci's designs underwent a transformation: previously reserved for an enthusiastic elite, they became a mass phenomenon. Through the use of new types of fabrics, Pucci helped liberate women from girdles and padding, ushering in an extraordinary chapter in modern culture. For Serial Rights information, please contact Adam Nelson at nelson@workhousepr.com. Press requests please contact Ryan Urcia at urcia@workhousepr.com. For press kit, high-resolution images and book excerpts please visit www.workhousepr.com/assouline/emiliopucci

AUTHOR BIOGRAPHY
Mariuccia Casadio is a freelance journalist for Vogue, L'Uomo Vogue, Casa Vogue , and Glamour. In 1998, she directed the exhibition A Noir at the Milan Trienniale, and since 1989 she has taught the history of fashion and semiology at the European Institute of Design in Milan.

IMAGES
Press images will be made available shortly. All inquiries please contact Ryan Urcia at urcia@workhousepr.com.

NOTE: No more than two images plus cover may be used, at no larger than 1/4 of a page and cover at any size. Photo credit must appear next to images.

REVIEW COPY
If you are interested in obtaining a review copy of an Assouline Spring 2004 release, please fax your request on letter head to Ryan Urcia at Workhouse Publicity, 212. 334. 1919.

SERIAL RIGHTS
For Serial Rights information, please contact Adam Nelson at
nelson@workhousepr.com.

For more information please contact Ryan Urcia at urcia@workhousepr.com or visit
www.workhousepr.com/assouline/emiliopucci